Free
$0
Start free- 1 full competitor analysis
- 1 profile on 1 platform
- Breakouts and hook breakdown
- Last 30 days
Paste a rival's handle. Rivalens reads their last 90 days on Instagram, X, TikTok and YouTube and tells you which posts broke out, why, and what to post next.
Your first analysis is free. No card.
Made for people who post every day.
“My rival's Reels win on the first frame, not the recipe. I changed my openers and my saves doubled in a month.”
“Three of my last five uploads came straight from the comment questions tab.”
“I finally see TikTok and Reels side by side instead of guessing which one carried the week.”
Demo creators for illustration.
This is what you get.
A full report for a food creator and three rivals, with sample data.
@maya.cooks vs @pastapapi, @dinnerwithdre, @nonnaskitchen · last 90 days · 214 posts
Summary
| Creator | Avg views | Engagement | Posts per week | Breakouts |
|---|---|---|---|---|
| @maya.cooks(you) | 48.2K | 6.4% | 5.2 | 4 |
| @pastapapi | 131K | 8.9% | 9.1 | 11 |
| @dinnerwithdre | 72K | 5.1% | 4.0 | 6 |
| @nonnaskitchen | 39K | 7.7% | 2.3 | 3 |
Breakouts
-
@pastapapi on Instagram
“I tested every viral pasta so you don't have to.”
7.8xvs own baseline
Why it broke out, read as Hook, Retain, Reward (the content unit from Alex Hormozi's $100M Leads)
Hook
Type: curiosity + competence.
Format: Unusual.
First frame: finished dish, steam, no face.
Words on screen in 0.4s.
Retain
Structure: list of 5 pastas, ranked worst to best.
A rating card every 6 seconds keeps the open loop.
Reward
Payoff: the winner's recipe in the last 4 seconds.
31% of comments ask for part two.
-
@sprintwithsam on TikTok
“Stop doing cardio like this.”
5.2xvs own baseline
-
@gadgetgabe on YouTube Shorts
“This $19 gadget replaced my $300 one.”
4.1xvs own baseline
Your next 10 posts
8 proven: formats already winning in your niche, adapted to your voice.
2 new: experiments to find the next winner.
- Ranked list: 5 one-pot dinners01
- First-frame payoff: finished dish02
- Answer the top comment: no air fryer version03
- “I tested” format: viral feta pasta04
- Ranked list: 5 budget lunches05
- Steam shot opener: Sunday ragù06
- Answer the top comment: freezer swaps07
- Worst to best: store-bought sauces08
- New: 60s story format09
- New: duet a rival's breakout10
Next move
- More
- Post Reels 6x a week instead of 4. Your rivals' breakouts cluster on Tue and Sun, 7 to 9pm.
- Better
- Your hooks lose 42% of viewers by second 3. Open on the result, not the setup.
- New
- Only after the two above: test YouTube Shorts with your top 3 Reels.
Remix this winner
Same idea, new angle: change the opener, the order, the setting or the length. Five variants suggested.
Built on how attention actually works.
Every post reaches people three ways at once: what they see, what they hear and what they read. Meta's TRIBE v2 research model, trained on brain recordings from more than 700 volunteers, predicts how the brain responds to images, sound and language together. So we break every breakout into those three channels.
Then we read it the way Alex Hormozi teaches content: did the hook stop the scroll, what kept people watching, and was the payoff worth it. Model what already works, then make it yours.
| See | Cuts, faces, first frame, colour. |
|---|---|
| Hear | Sound choice, voice energy, silence. |
| Read | On-screen text, caption, the promise in the first line. |
Rivalens is not affiliated with Meta or Alex Hormozi. We use published research and frameworks as a lens for creative analysis. Read Meta's TRIBE v2 announcement.
How it works.
Add the creators you watch. We pull their public posts, score each one against that creator's own baseline, and send you a one-page brief every week. No logins to anyone's account.
Start with one rival. Free.
Creator
$12a month
- Track 3 profiles
- Instagram, X, TikTok and YouTube
- Weekly breakout email
- Hook, Retain, Reward breakdowns
- Your next 10 posts plan
- 90 days of history
- PDF export
Pro
$29a month
- Track 8 profiles
- Everything in Creator
- Daily breakout email
- Side-by-side view of all 8
- 12 months of history
- Notion export and 2 seats
Single-platform tools cost $19 to $50 a month. Agency suites start at $82. Rivalens covers four platforms from $12.
Fair questions.
Is this allowed?
Yes. Rivalens only reads public posts and public metrics, the same things you'd see by scrolling. We never log into anyone's account.
Do I need to connect my own accounts?
No. Connecting yours is optional and only adds your private stats to the comparison.
Which platforms are covered?
Instagram (Reels, carousels, posts), X, TikTok and YouTube (long-form and Shorts).
Will this make me copy other creators?
It does the opposite. We show the structure behind a breakout, like the hook type, the format and the timing, so you can use it in your own voice.
Can I swap the profiles I track?
Yes, anytime on paid plans. Free covers one full analysis.
Can I cancel anytime?
Yes, cancel in two clicks. You keep access to the end of your billing period.
Your rivals posted today. Find out why it worked.
Your first analysis is free. No card.